Why can`t I just use stock photos for my Business Marketing?
Use photos and video to build the feeling number one: TRUST.
Business Portraits in London, Metzingen, and the world.
Trust is the number one feeling that we want to generate when people look at anything that comes from our business! Trust is built by showing actual people – ourselves and our team – because this proves personal commitment and reliability. You and your team showing up as responsible and as the people in charge.
Especially if you are a small business in the premium market this is most important: Potential clients want to know if they can rely on actual people to commit and stand behind the business. That there will be someone who actually cares when they`ve got questions about your product or service.
“Website users pay close attention to photos that show real people who actually work at the company. They ignore stock photos.” (Study by the Nielsen Norman Group)
Why can`t I just use stock photos for my Business Marketing? - Show up personally
Customers who don`t happen to know you personally will find it easier to trust the promise you give them with your service or product if you and your team show up personally on your website and social media. Potential clients will be way more hesitant to rely on a team that is hiding behind a bunch of anonymous stock photos. People buy from people. And people want to see actual people who feel in charge of the service or product they are promoting – not random models or actors. They want to see a business owner and a team who they can rely on when it comes to fulfilling orders and sticking to their sales promises.
Why can`t I just use stock photos for my Business Marketing? - Website users ignore stock photos
Also, a study by the Nielsen Norman Group has found that “website users pay close attention to photos that show real people who actually work at the company. In contrast, users ignore stock photos of generic people.” Showing your face and getting personal instead of hiding behind standard stock photos will make you way more trustworthy and relatable in the eyes of your clients.
And please do not worry about the photo session itself – I will take care of it and will make it a fun experience for you and your team! Here is one of my latest testimonials from restaurant owner Attila Sinkovics: “The shooting was a lot of fun. Nadine is very nice and we can only recommend her! Thank you for the great photos!”
Business Event with photo session
In fact, why not make the photo session a celebration? This way your team and you could enjoy some time together having drinks and snacks while I take their photos in a relaxed and joyful atmosphere? Get in touch and we can arrange that for you!