Business Photostory

Business Photographer Nadine Wilmanns London and Metzingen

How to prepare for a real estate photo session?

interior real estate photo

– BACK TO HOMEPAGE

interior real estate photo

Preparation is key: get your propery photo-ready.

How to prepare for a real estate photo session?

by Business Photographer - Property Photography in London, Metzingen, and the world.

The success of a property photography session depends heavily on the preparation that goes into it. Here are some tips on how to prepare for a property photography session.

Priority number one: cleaning

The cleaner and tidier everything looks, the better the outcome of the photo session. The more attractive the photos look, the more inquiries you or your agent will receive, and the more likely it is that the right buyer will contact you.

Make sure everything looks clean and shiny. Don’t forget to clean the windows and window frames, especially if they are white.

No Clutter

Remove all clutter (including remote controls) and make sure the floor is clear.
Remember to remove all bins and litter trays – anything that should not be in the picture should be completely out of sight.

interior real estate photo

Choose harmony

Remove any items that do not match the colours of the room or do not blend in well.

Flowers and plants

Large opulent bouquets of freshly cut flowers create a sense of luxury and freshness. Plants are great too. However, they should look healthy and lush – if you have plants that are not in good condition, it is best to remove them from the room while it is being photographed.

Lamps and lights

Check that all light bulbs are working, especially those in lamps. Lamps are great for creating a homely atmosphere, so they are a welcome addition to any room. Ceiling lights, on the other hand, are something I tend to leave off when shooting.

The to-dos above are important for any room in a house or flat. In addition, here are some room-specific tips on how to prepare for a property photography session:

Living Room, Dining Room and Kitchen

Fireplaces are a great feature of a property and should be highlighted. Make sure it is clean. If you can, light it for an extra cozy atmosphere.

In the dining area, the chairs should be neatly arranged around the table. Our eyes like symmetry, so make sure the tables are parallel to the wall.

In the kitchen, the worktop should be cleared of all non-essential items. There should be no branded products visible as they will distract the viewer. Of course, there should be no dirty crockery, but also think of pet bowls: please hide them before the session.

Bathroom and Toilet

In the bathroom, keep clutter to a minimum. Towels should be folded neatly and should match the colour scheme of the room. Please remove all bins, close the toilet lid, remove the toilet brush and any spare toilet rolls and make sure all surfaces are clean and shiny. Mirrors should be free of fingerprints. Hide branded products. Lamps are welcome.

Bedrooms

For great photos of a bedroom, make sure all your clothes are in the wardrobe and not lying around. The same goes for shoes and laundry – they should all be out of sight. A tidy and clean appearance of the bed is very important. Use bed linen that is either white or matches the colour scheme of the room. Iron the sheets and spread them out neatly on the bed. Fluff the pillows. Check that bedside lamps are working.

Children’s rooms should be tidy, please put toys away neatly in boxes or behind closed wardrobe doors. Iron the bed sheets and make sure the bed is spotless.

Property photography for a home sale in London

Outdoor Spaces

Gardens are a valuable asset to any property and need to be showcased effectively. If there are windows overlooking a green garden, open them. Remove fallen leaves from the ground, cut off dead flowers and remove weeds.

When photographing the front of a house, it would be ideal if no cars were blocking the view (unless it is a beautiful vintage car). It might be a good idea to park your car directly in front of the house (to prevent others from parking in the space) and then move it when I start photographing the front. Move rubbish bins. Also, move bicycles out of the shot (unless they are exceptionally beautiful bicycles and match the style of the house).

west london garden

Vorbereitung ist die halbe Miete: Mach deine Immobilie fertig fürs Foto.

Wie bereitet man eine Immobilienfoto-Session vor?

Business Fotografin - Immobilienfotografie in London, Metzingen und Welt.

Der Erfolg eines Immobilien-Fototermins hängt in hohem Maße von der Vorbereitung im Vorfeld ab. Hier findest du einige Tipps zur Vorbereitung eines Immobilien-Fototermins.

Priorität Nummer eins: Sauberkeit

Je sauberer und aufgeräumter alles aussieht, desto besser wird das Ergebnis der Fotosession. Je attraktiver die Fotos aussehen, desto mehr Anfragen werden du oder dein Makler erhalten und desto wahrscheinlicher ist es, dass sich der passende Käufer meldet.

Achte darauf, dass alles sauber und glänzend aussieht. Vergiss nicht, die Fenster und Fensterrahmen zu reinigen, besonders wenn sie weiß sind.

Herumliegende Gegenstände

Entferne alle herumliegenden Gegenstände (einschließlich Fernbedienungen) und schau, dass der Boden frei ist.

Denk daran, alle Abfalleimer zu entfernen – alles, was nicht ins Bild gehört, sollte völlig außer Sichtweite sein.

ceiling detail photography

Harmonie

Entferne alle Gegenstände, die nicht zu den Farben des Raumes passen oder sich nicht gut einfügen.

Blumen und Pflanzen

Große, üppige Sträuße aus frischen Schnittblumen vermitteln ein Gefühl von Luxus und Frische. Auch Pflanzen sind toll. Sie sollten jedoch gesund und üppig aussehen. Wenn du Pflanzen hast, die nicht in gutem Zustand sind, entferne sie am besten aus dem Raum, während er fotografiert wird.

Lampen und Lichter

 

Prüfe, ob alle Glühbirnen funktionieren, insbesondere die in den Steh- und Tischlampen. Lampen sind großartig, um eine gemütliche Atmosphäre zu schaffen und sind daher in jedem Raum willkommen. Die Deckenbeleuchtung hingegen lasse ich beim Fotografieren in der Regel lieber aus.

living room in london

Die oben genannten To-Do`s sind für jeden Raum in einem Haus oder einer Wohnung wichtig. Zusätzlich findest du hier einige raumspezifische Hinweise für die Vorbereitung einer Immobilien-Fotosession:

Wohnzimmer, Esszimmer und Küche

Ein offener Kamin ist ein besonderes Merkmal einer Immobilie und sollte hervorgehoben werden. Achte darauf, dass der Kamin sauber ist. Wenn möglich, zünde ihn an, um eine besonders gemütliche Atmosphäre zu schaffen.

Im Essbereich sollten die Stühle ordentlich um den Tisch herum angeordnet sein. Unser Auge mag Symmetrie, achte daher darauf, dass Tische parallel zur Wand stehen.

kitchen in London

In der Küche sollte die Arbeitsfläche von allen unwichtigen Gegenständen befreit werden. Es sollten keine Markenprodukte sichtbar sein, da sie den Betrachter ablenken. Natürlich sollte kein schmutziges Geschirr herumstehen, denken aber auch an Fressnäpfe für Haustiere: Bitte verstecke sie vor der Fotosession.

Badezimmer und Toilette

Im Badezimmer solltest du herumliegende Dinge auf ein Minimum beschränken. Die Handtücher sollten ordentlich gefaltet sein und zur Farbgebung des Zimmers passen. Bitte entferne alle Abfalleimer, schließe den Toilettendeckel, entferne die Toilettenbürste und überschüssige Toilettenrollen. Stell sicher, dass alle Oberflächen sauber und glänzend sind. Die Spiegel sollten frei von Fingerabdrücken sein. Verstecke Markenprodukte. Lampen sind willkommen.

Schlafzimmer

Für tolle Fotos der Schlafzimmer solltest du darauf achten, dass keine Kleidungsstücke herumliegen. Das Gleiche gilt für Schuhe und Wäsche – sie sollten alle außer Sichtweite sein. Ein aufgeräumtes und sauberes Erscheinungsbild des Bettes ist sehr wichtig. Verwende Bettwäsche, die entweder weiß ist oder zum Farbschema des Zimmers passt. Bügle die Bettbezüge und breite die Decken ordentlich auf dem Bett aus. Schüttle die Kissen auf. Prüfe, ob die Nachttischlampen funktionieren.

Die Kinderzimmer sollten aufgeräumt sein, bitte räume die Spielsachen ordentlich in Kisten oder hinter geschlossene Schranktüren. Bügle die Bettbezüge und sorge dafür, dass das Bett 100% sauber aussieht.

Property photography for a home sale

Außenbereich

Gärten und Grünflächen sind eine wertvolle Bereicherung für jede Immobilie und müssen wirkungsvoll in Szene gesetzt werden. Wenn es Fenster mit Blick ins Grüne gibt, öffne sie. Entferne herabgefallene Blätter vom Boden, schneide abgestorbene Blumen ab und entferne Unkraut.

Wenn ich die Fassade eines Hauses fotografiere, wäre es ideal, wenn keine Autos die Sicht versperren (es sei denn, es handelt sich um einen schönen Oldtimer). Es könnte eine gute Idee sein, dein Auto direkt vor dem Haus zu parken (um zu verhindern, dass andere dort parken) und es dann wegzufahren, wenn ich vor dem Haus fotografiere. Schiebe die Mülleimer aus dem Bild. Entferne auch Fahrräder aus dem Bild (es sei denn, es sind außergewöhnlich schöne Fahrräder, die zum Stil des Hauses passen).

What to wear to a photo session?

What to wear to a photo session woman dressing
What to wear to a photo session woman dressing

How to dress for a photo session in order to look to your advantage at a business photo session

What to wear to a photo session?

by Business Photographer - Business Portraits in London, Metzingen, and the world.

“What to wear?” is one of the most frequent questions my clients ask me when we plan our photo session. To start with, I always advise to bring along two or three outfits. This way we get a bigger variety in the imagery but also, we have some options to choose from. Here are some ideas about what to wear to a photo session in order to look to your best advantage.

First choice: comfortable

It`s so hard to relax and feel good in a pullover that makes you itch, in shoes that are hurting your toes, or in trousers that cut into your stomach. Choose clothes that feel comfy and that allow you to move freely. Also, it`s not easy to really be yourself and shine if you wear clothes that make you feel self-conscious and insecure. Feeling is most important when it comes to dressing for a photo session! When choosing your outfits, doublecheck whether these clothes are making you feel truly confident and comfortable.

Choose harmony

When you are a bunch of people wanting to be photographed together, it would be great if you coordinated with each other what you are going to wear. Ideally the colours of the clothes of the entire group would be in harmony and either all would wear rather light colours, or all rather dark.

Say no to clothing brand logos (unless you are a clothing brand)

If you want to get timeless images, you best avoid visible, big logos on your clothes. You want to have the focus on YOUR brand, YOUR business, not on the brand of your clothes. Unless you are selling clothes: Then you should of course wear the brands you are selling and if possible, have the logo flashing. However, if you are not a fashion brand or shop, avoid logos on clothes. Not only can they be a distraction in the image, but also you might not like these brands any more soon. Brands often include a statement that you may not want to make any more a few months down the road.

business-photographer what to wear

Say yes to sleeves

Wear tops, shirts and blouses with sleeves, nothing sleeveless. Unless you want to advertise for anything fitness related, I suggest you wear sleeves that cover shoulders and the top of the upper arms. On girls, wide flared butterfly sleeves that end somewhere between mid-upper arm and elbow are the most flattering. For a casual style, men can tuck the sleeves up towards the elbows a little.

Blazers are your friends

A Blazer tends to be the most flattering item to wear. They are fitted and generally make a good figure. Just make sure that your blazer is the right fit and not too tight around upper arms and across your back: if you see that the fabric throws creases that means it`s too tight. Unbuttoned tailored jackets and well-fitting coats are great for every shape, too.

Know the effect of oversized

Oversized pullovers, sweaters, and jackets are very fashionable. However, it`s good to know that they can make curvy people look bigger in photos than they really are. In case this is a concern for you, choose tops that are neither tight nor baggy, but just slightly loose. Also, the sleeve seam should preferably sit on your shoulder, not somewhere half down your arm. The most flattering are tailored tops like blouses, blazers, shirts or jackets – all in the right fit.

Why can`t I just use stock photos for my Business Marketing?

Restaurant owner Q&a Why can`t I just use stock photos for my Business Marketing?
Restaurant owner Q&a Why can`t I just use stock photos for my Business Marketing?

Why can`t I just use stock photos for my Business Marketing?

Use photos and video to build the feeling number one: TRUST.

Business Portraits in London, Metzingen, and the world.

Trust is the number one feeling that we want to generate when people look at anything that comes from our business! Trust is built by showing actual people – ourselves and our team – because this proves personal commitment and reliability. You and your team showing up as responsible and as the people in charge.

Especially if you are a small business in the premium market this is most important: Potential clients want to know if they can rely on actual people to commit and stand behind the business. That there will be someone who actually cares when they`ve got questions about your product or service.

“Website users pay close attention to photos that show real people who actually work at the company. They ignore stock photos.” (Study by the Nielsen Norman Group)

Why can`t I just use stock photos for my Business Marketing? - Show up personally

Customers who don`t happen to know you personally will find it easier to trust the promise you give them with your service or product if you and your team show up personally on your website and social media. Potential clients will be way more hesitant to rely on a team that is hiding behind a bunch of anonymous stock photos. People buy from people. And people want to see actual people who feel in charge of the service or product they are promoting – not random models or actors. They want to see a business owner and a team who they can rely on when it comes to fulfilling orders and sticking to their sales promises.

Why can`t I just use stock photos for my Business Marketing? - Website users ignore stock photos

Also, a study by the Nielsen Norman Group has found that “website users pay close attention to photos that show real people who actually work at the company. In contrast, users ignore stock photos of generic people.” Showing your face and getting personal instead of hiding behind standard stock photos will make you way more trustworthy and relatable in the eyes of your clients.  

And please do not worry about the photo session itself – I will take care of it and will make it a fun experience for you and your team! Here is one of my latest testimonials from restaurant owner Attila Sinkovics: “The shooting was a lot of fun. Nadine is very nice and we can only recommend her! Thank you for the great photos!” 

Business Event with photo session

In fact, why not make the photo session a celebration? This way your team and you could enjoy some time together having drinks and snacks while I take their photos in a relaxed and joyful atmosphere? Get in touch and we can arrange that for you!

How can film clips benefit my marketing?

Play Video about Fashion Film Clip

30-90 second film clips can elevate your marketing to a whole new level.

How can film clips benefit my marketing?

Business Video Storytelling in London, Metzingen, and the world.

Film clips are short videos of approximately 30 to 90 seconds. ‘How can film clips benefit my marketing?’ you wonder. Well, you can use them for your marketing in all kinds of situations. They are more versatile than a so-called “image film” because you can spread them all over your homepage and your social media platforms. They will effectively transport the tone and mood of your business. 

Film clips help you build and show your brand personality, the character of your business, and its unique voice. This way you can differentiate your business from others. Most importantly, you will be able to reach and connect with those clients who “click” with you. Those who fall in love with your brand personality – your fans. By putting out film clips on a regular basis you will keep these fans of yours engaged and inspired. These fans are the all-important 20 % of your clients.  Remember: 80 % of your company’s future revenue will come from just 20 % of your existing customers.

The film clip below is from a video project for the fair fashion store Fashion MIE . They just launched their very own sustainable fashion brand. Video is a perfect tool when launching a brand because it communicates the mood and the voice of a business. This way it attracts the “right” clients from the start.

Play Video about Business Photographer fashion photo for video film clip

Film clips for your marketing message

Professional videos will set you apart in your industry because they demonstrate professionalism and excellence. This will set expectations and it will help you build credibility with your audience.

Videos attract peoples’ attention and they visualize your brand message and demonstrate your products and services.  The viewer can see you, your team, and your products in action and this evokes a way more personal connection than a text. Film snippets will bring along the feeling of familiarity, of “knowing” you and your brand. This will result in the viewer feeling emotionally connected to your business. Emotional connection is key for marketing.

And because they are so short, film clips will grab and hold the viewers’ attention just long enough to leave them wanting to see more.  

Play Video about business photographer video film clip for a book store
Play Video about Feet with socks on - How can film clips benefit my marketing?
Play Video about business-photographer fashion photo
Play Video about event video film clip
Play Video about Film clip for small business by business-photographer
Play Video about Film Clip for small business sauna in London
Play Video about Film Clip on Ice Bathing

Why do I need business portraits of me and my team?

Why is it so important that you have business portraits that show you and your team on your website and social media?

Show yourself (People buy from People)

Business Portraits in London, Metzingen, and the world.

Part of a business photo story are images of you and your team. I do business portraits in London, Metzingen, or wherever your business is located. Do you wonder why you need business portraits at all?

Well, you probably have heard the saying “People buy from people”. And that`s exactly true: 

“People buy from people they trust and they trust people they like”, says the author of “The Real Truth About Success” Garrison Wynn.

Gain trust and sympathy

Building trust is key to business.  If we feel we can trust a business, we are much more likely to buy. If we have doubts, we most likely are going to look elsewhere.

We build trust by showing our faces and the faces of our team. Because that signals that someone personally cares. Someone actually stands behind the business, someone we are able to relate to. This creates an emotional connection, sympathy, and trust – exactly what is needed to be a successful business today.

Enjoy your business portraits in London

I understand that some people are photo-shy and don`t like the thought of a photo session. But honestly don`t worry! I will make it fun for you and will create a relaxed atmosphere so that our photo session will turn out as a nice experience for all of you.

Relax to look your best

For a photo session, I take plenty of time so that everyone can relax and feel at ease. Otherwise, you will most likely not like the images – I mean who likes to be reminded of feeling stressed? I truly care about the people I photograph, and my number one priority is to make everyone comfortable, seen, and valued. To me, it`s a huge honour to be asked to photograph someone and I want my clients to remember the session as a good time.

What people say about their business portrait session

Therefore, it means the most to me if someone writes or tells me that she or he enjoyed not only the final pictures but also the photo session itself. Here are some of the nicest things that people have told me or written after a photo session:

“Nadine made me feel at ease, knew all the techniques and locations needed for the best results, and made it feel nothing like work!” (Illustrator Ellie Smith)

“Nadine accompanied us at work and is so natural that you quickly lose your shyness in front of the camera.” (Caterer and cake artist Alex Pieper)

“Dear Nadine, thank you very much for the wonderful day with you. With your relaxed and very professional manner, you helped us to feel very comfortable in front of the camera!” (Beautician Verena Palermo)

Business Portraits in London, Metzingen, and the world

“I’ve rarely felt so comfortable at a photo shoot.” (Bar owner Michael Mylonas)

“Nadine was an absolute delight to speak with and after seeing the photos, I was amazed at how she was able to capture some great moments.” (Comedian Sam Patel)

„Wow, the best, best beautiful pictures ever! I`m speechless… Thank you so much for the pretty photos and the great time we had – it was such fun!” (Blogger Christine Eggert)

“The shooting was great fun. Nadine is very professional and with her calm and uncomplicated manner she creates a relaxed atmosphere.” (Pole Dance Teacher Stefanie Riehle)

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