Business Photostory

Editorial Photos of a Professional Athlete

Editorial Photos of a Professional Athlete


Editorial Photos of a Professional Athlete

Pro Cyclist Franziska Brauße

Editorial Photos of a Professional Athlete

From the series: Business Photo Stories in London, Metzingen, and the world.

Here`s a printed photo of an editorial photo story of professional cyclist Franziska Brauße. She won a gold medal at the 2022 Summer Olympics. 

When I asked Franzi what helped her the most as a professional athlete, she replied: „A certain degree of serenity. Not to be too do-or-die and yet keep the goal in sight. To believe in it and to continually work towards it. Not to become insecure when experiencing setbacks. And a family and friends who have got your back!“ I guess that goes for all sorts of professional goals. When we are too grim chasing our goal we risk losing our motivation and enthusiasm which we need so urgently. At the same time, we mustn’t be sloppy but we need to keep on pushing forward. It’s all about a healthy balance – which is not always easy to maintain.
One thing that helps me stay relaxed and focused at the same time is trusting God and knowing that his timing is best. I‘ve experienced that over and over again in my life. Whenever I get anxious if I will reach my goal I remind myself of that and it’s like a weight is lifted of my shoulders.

How do you keep your balance? 

Photo Story über Franziska Brauße

Hier ist ein veröffentlichtes Foto aus einer Foto Story, die ich über die professionelle Radsportlerin Franziska Brauße fotografiert habe. Sie hat 2022 Olympia Gold gewonnen.

Als ich Franzi gefragt habe, was ihr als Profi-Sportlerin am meisten geholfen hat, war ihre Antwort: „Eine gewisse Gelassenheit. Nicht zu verbissen sein und trotzdem das Ziel vor Augen haben, dran glauben und immer weiter daran arbeiten. Sich von Rückschlägen nicht verunsichern lassen. Und Familie und Freunde, die hinter mir stehen.“ Ich denke, das gilt im Prinzip für jedes berufliche Ziel. Wenn wir zu verbissen sind, dann verlieren wir schnell die Motivation und Begeisterung, die wir so dringend für große Ziele brauchen. Und gleichzeitig dürfen wir auch nicht nachlässig sein und müssen ständig an unserem Vorhaben dran bleiben. Auf die Balance kommt‘s an – und die zu finden ist manchmal nicht so einfach.
Was mir dabei hilft, gelassen und gleichzeitig zielstrebig zu sein, ist, dass ich Gott vertraue und weiß, dass sein Timing unschlagbar ist. Ich hab das immer und immer wieder in meinem Leben erlebt. Wenn ich damit anfange, mir Sorgen zu machen, ob ich mein Ziel wohl erreichen werde, dann erinnere ich mich daran und ich bin wieder total erleichtert.

Wie hälst du dein Gleichgewicht?

Business Event Photography in London

Proptech Connect Real Estate Convention in London Greenwich
Proptech Connect Real Estate Convention in London Greenwich

Photo Story of PropTech Connect, a Business event for Real Estate Professionals in Greenwich / London

Business Event Photography in London Greenwich

From the series: Business Photo Stories in London, Metzingen, and the world.

Here is a nice example of Business Event Photography in London. PropTech Connect is an international Real Estate  Conference that I photographed in London/ Greenwich the other day.  Below are some photos of the event that hosted representatives of almost 2000 companies. 

Business Events are a great opportunity to network and to have some interesting and inspiring conversations. But they are also a brilliant opportunity for storytelling business photos for social media and newsletters. When photographing corporate events like this one in Greenwich I aim to get a good mixture of staged images and candid photographs, as well as some detail shots. All are very important for a complete and captivating photo story.

Business Event Photography

Posed images with people looking straight into the camera speak directly to the viewer. They are needed for an immediate connection on a personal level.

Candid photography displays emotion, character, authenticity, and atmosphere. They are equally important as staged photos. Because they tell the story from the viewpoint of an observer.

Detail shots and images that allow the viewer to get an overview of the setting make the story complete. They are like the cream on a cake or the flowers on a table. Generally, storytelling business event photography needs a well-balanced “rhythm” of all these types of photographs.

Business Storytelling

Business event photography is extremely valuable. For once, it costs to plan and set up a business event. Therefore, it would be a huge shame to not have the event documented professionally.

Most of all, a corporate event presents great photo opportunities for some great images that show emotion, genuine moments, and connection – all so important for business storytelling. These can be spread on all social media channels, and they will prolong the event for every viewer.

Professional photographs of the event also signal that the organizer is operating on a high standard. Like you wouldn`t want to offer cheap instant coffee at your corporate event, you would not want to be remembered by phone snapshots only.

I would be excited to cover your next corporate event as a storytelling photographer or videographer! Don`t hesitate to contact me for a quote. 

Portrait Location East London

V&A Museum of Childhood Portrait Location East London
Business Photo Location: V&A Museum of Childhood

Portrait Location East London: V&A Museum of Childhood

V&A Museum of Childhood

Business Photo Storytelling in London, Metzingen, and the world.

As a business portrait location in East London, the V&A Museum of Childhood is a lovely option for portraits and basic storytelling. It offers beautiful light and a huge variety of backgrounds and colours. It can be used for clean minimalist photos as well as more playful ones – depending on the style and branding of the business. 

Located in the Bethnal Green area on Cambridge Heath Road it`s just a few steps away from Bethnal Green Station and Cambridge Heath Station. 

A beautiful Portrait Location in East London

Click through the slideshow on the left to see for yourself just how beautiful the light spots are and how impressive the museum itself. 

Business Photo Story of a Webdesigner in London

Business Photo Story of a Webdesigner in London
Business Photo Story of a Webdesigner in London Freya Padmore

Business photo story of a webdesigner in London: Freya Padmore is an expert in SEO and knows the importance of great photos for a business website.

Business Photo Story of a Webdesigner in London

From the series: Business Portraits in London, Metzingen, and the world.

Here are some photos of a recent photo session with London based web designer Freya Padmore in the stunning Mare Street Market in East London.

Having studied and worked in marketing, Freya became an expert in search engine optimization (SEO). As a full-time web designer in London, she not only creates pretty homepages for her clients worldwide. But she also helps them generate more leads and make more money through their websites by utilizing SEO. During our photo session, she shared some expert advice on the essentials of a good website.

business photo story of Webdesigner Freya Padmore

An eye-catching photo at the top of a homepage

As a web designer, she knows just how important storytelling and atmospheric photos are for the website of a business. In our conversation, she told me about the importance of an eye-catching image right at the top of a homepage: “Before you even scroll down a page the first thing you see, the first thing that loads up on a website, that is like prime real estate on a website. They say you`ve got only three seconds to capture someone’s attention – and you really do need to do that and give your visitors a reason to scroll down. It could be a bold picture with a statement that addresses your target audience and gives them a reason to keep reading.”

And she confirms another important fact: As a business owner you should show your face – at least on the About page of your website. Even better would be to share photos of you on a regular basis on social media. People buy from people after all. 

Have your face on your website

“My top tip for your About page: definitely include a picture of you! You should absolutely have your face on it. I know some people don`t like having pictures of themselves anywhere but knowing who is behind the contact form when somebody gets in touch with your business, knowing the face of a business, is really important for people.” – Freya Padmore

Feedback of Webdesigner Freya Padmore

Freya’s feedback after the photo session was so lovely that I want to share it with you:

Play the video on the left to see a slideshow of the photostory and to listen to Freyas’ feedback. 

What to wear to a photo session?

What to wear to a photo session woman dressing
What to wear to a photo session woman dressing

How to dress for a photo session in order to look to your advantage at a business photo session

What to wear to a photo session?

by Business Photographer - Business Portraits in London, Metzingen, and the world.

“What to wear?” is one of the most frequent questions my clients ask me when we plan our photo session. To start with, I always advise to bring along two or three outfits. This way we get a bigger variety in the imagery but also, we have some options to choose from. Here are some ideas about what to wear to a photo session in order to look to your best advantage.

First choice: comfortable

It`s so hard to relax and feel good in a pullover that makes you itch, in shoes that are hurting your toes, or in trousers that cut into your stomach. Choose clothes that feel comfy and that allow you to move freely. Also, it`s not easy to really be yourself and shine if you wear clothes that make you feel self-conscious and insecure. Feeling is most important when it comes to dressing for a photo session! When choosing your outfits, doublecheck whether these clothes are making you feel truly confident and comfortable.

Choose harmony

When you are a bunch of people wanting to be photographed together, it would be great if you coordinated with each other what you are going to wear. Ideally the colours of the clothes of the entire group would be in harmony and either all would wear rather light colours, or all rather dark.

Say no to clothing brand logos (unless you are a clothing brand)

If you want to get timeless images, you best avoid visible, big logos on your clothes. You want to have the focus on YOUR brand, YOUR business, not on the brand of your clothes. Unless you are selling clothes: Then you should of course wear the brands you are selling and if possible, have the logo flashing. However, if you are not a fashion brand or shop, avoid logos on clothes. Not only can they be a distraction in the image, but also you might not like these brands any more soon. Brands often include a statement that you may not want to make any more a few months down the road.

business-photographer what to wear

Say yes to sleeves

Wear tops, shirts and blouses with sleeves, nothing sleeveless. Unless you want to advertise for anything fitness related, I suggest you wear sleeves that cover shoulders and the top of the upper arms. On girls, wide flared butterfly sleeves that end somewhere between mid-upper arm and elbow are the most flattering. For a casual style, men can tuck the sleeves up towards the elbows a little.

Blazers are your friends

A Blazer tends to be the most flattering item to wear. They are fitted and generally make a good figure. Just make sure that your blazer is the right fit and not too tight around upper arms and across your back: if you see that the fabric throws creases that means it`s too tight. Unbuttoned tailored jackets and well-fitting coats are great for every shape, too.

Know the effect of oversized

Oversized pullovers, sweaters, and jackets are very fashionable. However, it`s good to know that they can make curvy people look bigger in photos than they really are. In case this is a concern for you, choose tops that are neither tight nor baggy, but just slightly loose. Also, the sleeve seam should preferably sit on your shoulder, not somewhere half down your arm. The most flattering are tailored tops like blouses, blazers, shirts or jackets – all in the right fit.

Business Photo Story for a Homeware Designer in London


Business Photo Storytelling for a Homeware Designer in London

Dar Leone London Photo Story

Business Video Storytelling in London, Metzingen, and the world.

Isatu Funna is the owner of the beautiful homeware shop Dar Leone in the London borough of Islington.  What`s striking when entering the shop are the beautiful colours and the carefully curated items. Isatu designs her own homeware inspired by her heritage and childhood memories of Dar Leone. “Very often I use physical examples of old vintage textiles from Sierra Leone, from Ghana, or from Nigeria or I see an art show and that will trigger something”, Isatu explains. “I also have distinct memories of my grandmother and the way she dressed and the colours that she used to dye her clothes with natural dyes.”

Dar Leone London Photo Story

I love to hear about the story behind a business. Knowing about the intentions, dreams, and inspiration of a business owner helps me to look for ways to bring out the feeling and atmosphere of the business in the images.


Business Photo Storytelling for a Hair Salon in London

photo Haug London Haus
Business Photo Storytelling for a Hair Salon in London with Shioban and Phillip Haug

Business Photo Storytelling for a Hair Salon in London

Haug London Haus Photo Story

Business Video Storytelling in London, Metzingen, and the world.

For this photo session in the Haug London Haus hair salon in central London, I created some light that looks like the sun shining in the salon. It was cloudy that day but a sunny look gives a photo a bit of an extra happiness factor. Their beautiful salon in London is located between Tottenham Court Rd Station and Goodge Street Station in Fitzrovia. Because the colours of the salon were so beautifully well matched and the salon owners were so easy-going it was a joy to photograph them in their business. 

London Hair Salon Photo Story

Click on the play button on this slideshow on the left to see some images from the afternoon in the Haug London Haus. 

Why can`t I just use stock photos for my Business Marketing?

Restaurant owner Q&a Why can`t I just use stock photos for my Business Marketing?
Restaurant owner Q&a Why can`t I just use stock photos for my Business Marketing?

Why can`t I just use stock photos for my Business Marketing?

Use photos and video to build the feeling number one: TRUST.

Business Portraits in London, Metzingen, and the world.

Trust is the number one feeling that we want to generate when people look at anything that comes from our business! Trust is built by showing actual people – ourselves and our team – because this proves personal commitment and reliability. You and your team showing up as responsible and as the people in charge.

Especially if you are a small business in the premium market this is most important: Potential clients want to know if they can rely on actual people to commit and stand behind the business. That there will be someone who actually cares when they`ve got questions about your product or service.

“Website users pay close attention to photos that show real people who actually work at the company. They ignore stock photos.” (Study by the Nielsen Norman Group)

Why can`t I just use stock photos for my Business Marketing? - Show up personally

Customers who don`t happen to know you personally will find it easier to trust the promise you give them with your service or product if you and your team show up personally on your website and social media. Potential clients will be way more hesitant to rely on a team that is hiding behind a bunch of anonymous stock photos. People buy from people. And people want to see actual people who feel in charge of the service or product they are promoting – not random models or actors. They want to see a business owner and a team who they can rely on when it comes to fulfilling orders and sticking to their sales promises.

Why can`t I just use stock photos for my Business Marketing? - Website users ignore stock photos

Also, a study by the Nielsen Norman Group has found that “website users pay close attention to photos that show real people who actually work at the company. In contrast, users ignore stock photos of generic people.” Showing your face and getting personal instead of hiding behind standard stock photos will make you way more trustworthy and relatable in the eyes of your clients.  

And please do not worry about the photo session itself – I will take care of it and will make it a fun experience for you and your team! Here is one of my latest testimonials from restaurant owner Attila Sinkovics: “The shooting was a lot of fun. Nadine is very nice and we can only recommend her! Thank you for the great photos!” 

Business Event with photo session

In fact, why not make the photo session a celebration? This way your team and you could enjoy some time together having drinks and snacks while I take their photos in a relaxed and joyful atmosphere? Get in touch and we can arrange that for you!

How can film clips benefit my marketing?

socks and shoes on feet. How can film clips benefit my marketing

20-60 second film clips can elevate your marketing to a whole new level.

How can film clips benefit my marketing?

Business Video Storytelling in London, Metzingen, and the world.

Film clips are short videos of approximately 20 to 60 seconds. ‘How can film clips benefit my marketing?’ you wonder. Well, you can use them for your marketing in all kinds of situations. They are more versatile than a so-called “image film” because you can spread them all over your homepage and your social media platforms. They will effectively transport the tone and mood of your business. 

Film clips help you build and show your brand personality, the character of your business, and its unique voice. This way you can differentiate your business from others. Most importantly, you will be able to reach and connect with those clients who “click” with you. Those who fall in love with your brand personality – your fans. By putting out film clips on a regular basis you will keep these fans of yours engaged and inspired. These fans are the all-important 20 % of your clients.  Remember: 80 % of your company’s future revenue will come from just 20 % of your existing customers.

The film clip below is from a video project for the fair fashion store Fashion MIE . They just launched their very own sustainable fashion brand. Video is a perfect tool when launching a brand because it communicates the mood and the voice of a business. This way it attracts the “right” clients from the start.

Play Video about Feet with socks on - How can film clips benefit my marketing?

Film clips for your marketing message

Professional videos will set you apart in your industry because they demonstrate professionalism and excellence. This will set expectations and it will help you build credibility with your audience.

Videos attract peoples’ attention and they visualize your brand message and demonstrate your products and services.  The viewer can see you, your team, and your products in action and this evokes a way more personal connection than a text. Film snippets will bring along the feeling of familiarity, of “knowing” you and your brand. This will result in the viewer feeling emotionally connected to your business. Emotional connection is key for marketing.

And because they are so short, film clips will grab and hold the viewers’ attention just long enough to leave them wanting to see more.  

Promotional Video for a Fashion Designer

hands putting on socks for a promotional video for a fashion designer
hands putting on socks for a promotional video for a fashion designer

How a promotional video for the first item of a fashion designer sets a storyline for future fashion items, and creates a brand-feeling and awareness.

Promotional Video for a Fashion Designer

Business Video Storytelling in London, Metzingen, and the world.

A promotional video for a fashion designer is a dream task and quite a responsibility! This video is so important because it sets the mood and creates the brand feeling. Of course, this can be refined later in more videos and imagery. But the first impression is just most important. 

The promotional video of her very first fashion item set the storyline and mood for the fashion brand of Marina Rajkovic, founder of the fair fashion concept store Fashion MIE in Reutlingen. The socks we filmed mark the start of her sustainably produced fashion line. Below I share with you a few outtakes from the video session. 

Brand Voice

The socks will not remain the only item in Marinas` collection – she already has plans for a jersey dress and probably more. However, launching the first product with a promotional video set the tone and voice of Marinas` brand. The video also sets the expectations for what is to follow. And it creates an emotional connection with the viewer which is THE most important factor when you want to sell lifestyle goods. 

Play Video about Fashion Promotion

Crowdfunding with a promotional video

In order to secure some funds for the production, Marina decided to put the video on a crowdfunding page. Emotion is key: Noone is going to put money towards a project if she or he doesn`t feel any connection with its cause. Therefore a promotional video full of emotion and story is the ideal tool for raising funds. And now that the socks are going into production, Marina can use outtakes of the video to further promote them on social media and her website. This way, she can acquire fans for her brand who will support its growth in the years to come. 

Share your Message

Video sequences are easy and fun to share AND they are ideal if there is a message behind your brand or your project that you want to introduce to your audience. People tend to prefer listening over reading. Watching a video and listening to the speaker takes less energy and effort than reading a brand message. And that`s why it`s so convenient for marketing your brand and the message behind the brand. 

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