Business Photostory

Editorial Photos of a Professional Athlete

Editorial Photos of a Professional Athlete


Editorial Photos of a Professional Athlete

Pro Cyclist Franziska Brauße

Editorial Photos of a Professional Athlete

From the series: Business Photo Stories in London, Metzingen, and the world.

Here`s a printed photo of an editorial photo story of professional cyclist Franziska Brauße. She won a gold medal at the 2022 Summer Olympics. 

When I asked Franzi what helped her the most as a professional athlete, she replied: „A certain degree of serenity. Not to be too do-or-die and yet keep the goal in sight. To believe in it and to continually work towards it. Not to become insecure when experiencing setbacks. And a family and friends who have got your back!“ I guess that goes for all sorts of professional goals. When we are too grim chasing our goal we risk losing our motivation and enthusiasm which we need so urgently. At the same time, we mustn’t be sloppy but we need to keep on pushing forward. It’s all about a healthy balance – which is not always easy to maintain.
One thing that helps me stay relaxed and focused at the same time is trusting God and knowing that his timing is best. I‘ve experienced that over and over again in my life. Whenever I get anxious if I will reach my goal I remind myself of that and it’s like a weight is lifted of my shoulders.

How do you keep your balance? 

Photo Story über Franziska Brauße

Hier ist ein veröffentlichtes Foto aus einer Foto Story, die ich über die professionelle Radsportlerin Franziska Brauße fotografiert habe. Sie hat 2022 Olympia Gold gewonnen.

Als ich Franzi gefragt habe, was ihr als Profi-Sportlerin am meisten geholfen hat, war ihre Antwort: „Eine gewisse Gelassenheit. Nicht zu verbissen sein und trotzdem das Ziel vor Augen haben, dran glauben und immer weiter daran arbeiten. Sich von Rückschlägen nicht verunsichern lassen. Und Familie und Freunde, die hinter mir stehen.“ Ich denke, das gilt im Prinzip für jedes berufliche Ziel. Wenn wir zu verbissen sind, dann verlieren wir schnell die Motivation und Begeisterung, die wir so dringend für große Ziele brauchen. Und gleichzeitig dürfen wir auch nicht nachlässig sein und müssen ständig an unserem Vorhaben dran bleiben. Auf die Balance kommt‘s an – und die zu finden ist manchmal nicht so einfach.
Was mir dabei hilft, gelassen und gleichzeitig zielstrebig zu sein, ist, dass ich Gott vertraue und weiß, dass sein Timing unschlagbar ist. Ich hab das immer und immer wieder in meinem Leben erlebt. Wenn ich damit anfange, mir Sorgen zu machen, ob ich mein Ziel wohl erreichen werde, dann erinnere ich mich daran und ich bin wieder total erleichtert.

Wie hälst du dein Gleichgewicht?

Business Event Photography in London

Proptech Connect Real Estate Convention in London Greenwich
Proptech Connect Real Estate Convention in London Greenwich

Photo Story of PropTech Connect, a Business event for Real Estate Professionals in Greenwich / London

Business Event Photography in London Greenwich

From the series: Business Photo Stories in London, Metzingen, and the world.

Here is a nice example of Business Event Photography in London. PropTech Connect is an international Real Estate  Conference that I photographed in London/ Greenwich the other day.  Below are some photos of the event that hosted representatives of almost 2000 companies. 

Business Events are a great opportunity to network and to have some interesting and inspiring conversations. But they are also a brilliant opportunity for storytelling business photos for social media and newsletters. When photographing corporate events like this one in Greenwich I aim to get a good mixture of staged images and candid photographs, as well as some detail shots. All are very important for a complete and captivating photo story.

Business Event Photography

Posed images with people looking straight into the camera speak directly to the viewer. They are needed for an immediate connection on a personal level.

Candid photography displays emotion, character, authenticity, and atmosphere. They are equally important as staged photos. Because they tell the story from the viewpoint of an observer.

Detail shots and images that allow the viewer to get an overview of the setting make the story complete. They are like the cream on a cake or the flowers on a table. Generally, storytelling business event photography needs a well-balanced “rhythm” of all these types of photographs.

Business Storytelling

Business event photography is extremely valuable. For once, it costs to plan and set up a business event. Therefore, it would be a huge shame to not have the event documented professionally.

Most of all, a corporate event presents great photo opportunities for some great images that show emotion, genuine moments, and connection – all so important for business storytelling. These can be spread on all social media channels, and they will prolong the event for every viewer.

Professional photographs of the event also signal that the organizer is operating on a high standard. Like you wouldn`t want to offer cheap instant coffee at your corporate event, you would not want to be remembered by phone snapshots only.

I would be excited to cover your next corporate event as a storytelling photographer or videographer! Don`t hesitate to contact me for a quote. 

Business Photo Story of a Webdesigner in London

Business Photo Story of a Webdesigner in London
Business Photo Story of a Webdesigner in London Freya Padmore

Business photo story of a webdesigner in London: Freya Padmore is an expert in SEO and knows the importance of great photos for a business website.

Business Photo Story of a Webdesigner in London

From the series: Business Portraits in London, Metzingen, and the world.

Here are some photos of a recent photo session with London based web designer Freya Padmore in the stunning Mare Street Market in East London.

Having studied and worked in marketing, Freya became an expert in search engine optimization (SEO). As a full-time web designer in London, she not only creates pretty homepages for her clients worldwide. But she also helps them generate more leads and make more money through their websites by utilizing SEO. During our photo session, she shared some expert advice on the essentials of a good website.

business photo story of Webdesigner Freya Padmore

An eye-catching photo at the top of a homepage

As a web designer, she knows just how important storytelling and atmospheric photos are for the website of a business. In our conversation, she told me about the importance of an eye-catching image right at the top of a homepage: “Before you even scroll down a page the first thing you see, the first thing that loads up on a website, that is like prime real estate on a website. They say you`ve got only three seconds to capture someone’s attention – and you really do need to do that and give your visitors a reason to scroll down. It could be a bold picture with a statement that addresses your target audience and gives them a reason to keep reading.”

And she confirms another important fact: As a business owner you should show your face – at least on the About page of your website. Even better would be to share photos of you on a regular basis on social media. People buy from people after all. 

Have your face on your website

“My top tip for your About page: definitely include a picture of you! You should absolutely have your face on it. I know some people don`t like having pictures of themselves anywhere but knowing who is behind the contact form when somebody gets in touch with your business, knowing the face of a business, is really important for people.” – Freya Padmore

Feedback of Webdesigner Freya Padmore

Freya’s feedback after the photo session was so lovely that I want to share it with you:

Play the video on the left to see a slideshow of the photostory and to listen to Freyas’ feedback. 

Business Photo Story for a Homeware Designer in London


Business Photo Storytelling for a Homeware Designer in London

Dar Leone London Photo Story

Business Video Storytelling in London, Metzingen, and the world.

Isatu Funna is the owner of the beautiful homeware shop Dar Leone in the London borough of Islington.  What`s striking when entering the shop are the beautiful colours and the carefully curated items. Isatu designs her own homeware inspired by her heritage and childhood memories of Dar Leone. “Very often I use physical examples of old vintage textiles from Sierra Leone, from Ghana, or from Nigeria or I see an art show and that will trigger something”, Isatu explains. “I also have distinct memories of my grandmother and the way she dressed and the colours that she used to dye her clothes with natural dyes.”

Dar Leone London Photo Story

I love to hear about the story behind a business. Knowing about the intentions, dreams, and inspiration of a business owner helps me to look for ways to bring out the feeling and atmosphere of the business in the images.


Business Photo Storytelling for a Hair Salon in London

photo Haug London Haus
Business Photo Storytelling for a Hair Salon in London with Shioban and Phillip Haug

Business Photo Storytelling for a Hair Salon in London

Haug London Haus Photo Story

Business Video Storytelling in London, Metzingen, and the world.

For this photo session in the Haug London Haus hair salon in central London, I created some light that looks like the sun shining in the salon. It was cloudy that day but a sunny look gives a photo a bit of an extra happiness factor. Their beautiful salon in London is located between Tottenham Court Rd Station and Goodge Street Station in Fitzrovia. Because the colours of the salon were so beautifully well matched and the salon owners were so easy-going it was a joy to photograph them in their business. 

London Hair Salon Photo Story

Click on the play button on this slideshow on the left to see some images from the afternoon in the Haug London Haus. 

Promotional Video for a Fashion Designer

hands putting on socks for a promotional video for a fashion designer
hands putting on socks for a promotional video for a fashion designer

How a promotional video for the first item of a fashion designer sets a storyline for future fashion items, and creates a brand-feeling and awareness.

Promotional Video for a Fashion Designer

Business Video Storytelling in London, Metzingen, and the world.

A promotional video for a fashion designer is a dream task and quite a responsibility! This video is so important because it sets the mood and creates the brand feeling. Of course, this can be refined later in more videos and imagery. But the first impression is just most important. 

The promotional video of her very first fashion item set the storyline and mood for the fashion brand of Marina Rajkovic, founder of the fair fashion concept store Fashion MIE in Reutlingen. The socks we filmed mark the start of her sustainably produced fashion line. Below I share with you a few outtakes from the video session. 

Brand Voice

The socks will not remain the only item in Marinas` collection – she already has plans for a jersey dress and probably more. However, launching the first product with a promotional video set the tone and voice of Marinas` brand. The video also sets the expectations for what is to follow. And it creates an emotional connection with the viewer which is THE most important factor when you want to sell lifestyle goods. 

Play Video about Fashion Promotion

Crowdfunding with a promotional video

In order to secure some funds for the production, Marina decided to put the video on a crowdfunding page. Emotion is key: Noone is going to put money towards a project if she or he doesn`t feel any connection with its cause. Therefore a promotional video full of emotion and story is the ideal tool for raising funds. And now that the socks are going into production, Marina can use outtakes of the video to further promote them on social media and her website. This way, she can acquire fans for her brand who will support its growth in the years to come. 

Share your Message

Video sequences are easy and fun to share AND they are ideal if there is a message behind your brand or your project that you want to introduce to your audience. People tend to prefer listening over reading. Watching a video and listening to the speaker takes less energy and effort than reading a brand message. And that`s why it`s so convenient for marketing your brand and the message behind the brand. 

Business Photo Story of an Author in Metzingen

Business Photostory of an author in Metzingen , portrait of Maria Nikolai
Business Photostory of an author in Metzingen , portrait of Maria Nikolai

Business photo story of an author in Metzingen: Maria Nikolai has written several bestsellers and her photo story tells her audience more about her personality, and her writing.

Business Photo Story of an Author

From the series: Business Portraits in London, Metzingen, and the world.

Don`t judge a book by its cover they say. But we all know we have a strong tendency to do it anyway. And authors know best why the example of a book and its cover is used for this saying: The cover design is a huge part of whether your book sells or not. It`s very similar to photographs: how you present yourself on social media, your website and blog, and on the back of your book will influence your readers’ so important first impression. And her or his interest in your book.

Author photographs enable a human connection and evoke trust – forming the readers’ expectations before she or he opens the first page.

Maria Nikolai Buchautorin

Photos are the quickest communicators

And a photo story of you as an author is one of the most effective forms to market your books. Just like your wording, photo stories set a mood, create an atmosphere, and communicate feelings and emotions. They touch their viewer and draw them into the story. And they leave an impression in our memories.

However, photos are so much quicker communicators than words and even quicker than video. That`s why they are so important for marketing. They can catch peoples’ attention and this way they can make them read your marketing message. A photo story is a vital part of your branding – like the cover of your book and your style as a writer.

identify your style as an author

Ideally, a photo story tells your audience about the style and tone of your books – it should match your writing.

To make sure that your photo story reflects you as an author, think about what makes you the author you are: What do you want to express with your writing? What ideas are you writing about and why? Where do you get your inspiration from? What has shaped you as an author? What is the core of your work?

It would also be a good idea to write a list of words that describe you and your work. This can be a good guide in terms of what to wear to your photo session, location and of course the mood of the photos.

Feedback of Bestselling Author Maria Nikolai

In the images in this post, you can see a photo session with Penguin books bestselling author Maria Nikolai. Her feedback was so beautiful and generous that I just have to share it: “I have just looked at the photos and I am absolutely thrilled. These are so so beautiful images, so different from what I had before – truly exceptionally beautiful, I`m so excited! Thank you so much! They are a dream come true and I`m so happy- also the short video – it`s turned out really good!”

Play the video on the left to see a slideshow of the photostory and to listen to Marias’ feedback. 

Business Photographer London

business Photographer London Nadine Wilmanns
business Photographer London Nadine Wilmanns

Hi, I`m Nadine and I`m a business photographer in London, Metzingen, and the world. Some use the term commercial photographer. I live both in London and Metzingen. In photography, I specialize in photo stories for companies, small businesses, and solo entrepreneurs.

Turn Clients into Fans

Photostories are like cinematic documentaries in pictures. They draw the viewer in and – here`s the important bit – they evoke emotions. Emotions can turn someone who has been just sort of liking your business into a raving fan. A fan who gushes about your business. Who would always buy from you (even though there might be cheaper options). And who takes pride in being your client.

Emotional connection

Emotion is key to business. To some, this may be surprising because the term business is often associated with terms like hard as steel, tough, not personal, or even cold. But if you think of your own experience as a consumer: Wouldn`t you for example rather hire a caterer whose cinematic images you`ve seen on Social Media? Images of cake parties with smiles all around, him preparing lovely edible artworks in his kitchen, details of that yummy cake cream, and marzipan flowers on top? These images may have made you dream up a party that you could throw for your friends under the lush trees in your garden this summer.  

Trigger Dreams and Imagination

You start imagining all the excitement, the anticipation of laughter, joy over the yummy cake, togetherness, moments of friendship, and unforgettable memories. These are emotions that photographs can create. And they make you feel connected to that caterer who cared enough to make you dream. And you might as well hire him. Even though there might be cheaper options – they are not the ones you feel emotionally connected to.

If you can create an emotional connection with your clients, you have clients for life. And images are the most effective way to transport emotions in an instant.

Business Photographer in London

Talking about cake: The best one I`ve ever tasted was the one my client Alex @kffeehaus baked. (She is part of the selection of my work you can see in the video of this post). It was just an explosion of yummy flavours and not too sweet.

When I`m not eating my client’s cakes, or on a photo session, or editing at my desk with a view, you can possibly find me cycling around in East London. Often passing Victoria Park, Broadway Market, Shoreditch aiming at a Chai Latte in some pretty coffee place. You can recognize me by my camera hanging over my shoulder. (Like a permanent tourist – which we all really are on this amazing and wondrous journey called life that God has sent us on).

I`m looking forward to meeting you!

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