Having studied and worked in marketing, Freya became an expert in search engine optimization (SEO). As a full-time web designer in London, she not only creates pretty homepages for her clients worldwide. But she also helps them generate more leads and make more money through their websites by utilizing SEO. During our photo session, she shared some expert advice on the essentials of a good website.
As a web designer, she knows just how important storytelling and atmospheric photos are for the website of a business. In our conversation, she told me about the importance of an eye-catching image right at the top of a homepage: “Before you even scroll down a page the first thing you see, the first thing that loads up on a website, that is like prime real estate on a website. They say you`ve got only three seconds to capture someone’s attention – and you really do need to do that and give your visitors a reason to scroll down. It could be a bold picture with a statement that addresses your target audience and gives them a reason to keep reading.”
And she confirms another important fact: As a business owner you should show your face – at least on the About page of your website. Even better would be to share photos of you on a regular basis on social media. People buy from people after all.
“My top tip for your About page: definitely include a picture of you! You should absolutely have your face on it. I know some people don`t like having pictures of themselves anywhere but knowing who is behind the contact form when somebody gets in touch with your business, knowing the face of a business, is really important for people.” – Freya Padmore
Freya’s feedback after the photo session was so lovely that I want to share it with you:
Play the video on the left to see a slideshow of the photostory and to listen to Freyas’ feedback.