As a web designer, she knows just how important storytelling and atmospheric photos are for the website of a business. In our conversation, she told me about the importance of an eye-catching image right at the top of a homepage: “Before you even scroll down a page the first thing you see, the first thing that loads up on a website, that is like prime real estate on a website. They say you`ve got only three seconds to capture someone’s attention – and you really do need to do that and give your visitors a reason to scroll down. It could be a bold picture with a statement that addresses your target audience and gives them a reason to keep reading.”