Cinematic, storytelling pictures create a mood, and this triggers emotions.
Emotions make customers want to connect with you, they want to be part of your story and therefore buy from you.
Say, for example, you are a deli owner. A scenic image of you in your store placing some deliciously looking fruit on the shelf could give people a sense of feeling local and at home, enjoyment, deliciousness combined with self-care, health, quality, and luxury.
Seeing the picture makes them feel good because it triggers their dreams – and the best thing: They feel inspired to bring that dream into their reality by connecting with your brand and buying your product or services. Because people don`t buy products or services, but they buy dreams, hopes, solutions, convenience, ideas,… – they buy whatever your product or service is going to make them FEEL.