. - Business Photostory

You don`t need to compete with low prices if you manage to turn your customers into your fans!

Here is how:

80 %

of your company’s future revenue will come from just 20% of your existing customers.

These are those customers with a high “Lifetime Value” or “Customer Value”: They spend much, frequently, and on a regular basis on your business. They don`t just buy for example a coffee or a pullover – they buy a coffee or pullover FROM YOUR BUSINESS. They are your fans.

80 %

of your company’s future revenue will come from just 20% of your existing customers.

(Forbes Magazine)

80 %

of your company’s future revenue will come from just 20% of your existing customers.

(Forbes Magazine)

Your fans will buy from your business because they feel emotionally connected.

(And not because you are cheap.)

The Harvard Business Review confirms: “ The most effective way to maximize customer value is to move beyond mere customer satisfaction and connect with customers at an emotional level – tapping into their fundamental motivations and fulfilling their deep, often unspoken emotional needs.”

Emotionally connected clients spend

as much.

“Clients that feel emotionally connected with a brand spend on average twice as much annually with that brand as highly satisfied customers.” (Harvard Business Review)

Emotionally connected clients spend

2x

as much.

Emotionally connected clients spend

2 x

as much.

“Clients that feel emotionally connected with a brand spend on average twice as much annually with that brand as highly satisfied customers.”

(Harvard Business Review)

How can my photography help you to connect with your customers at an emotional level?

So that they won`t run to the next best cheaper competitor but stick with you in the years to come…

Cinematic, storytelling pictures create a mood, and this triggers emotions.

Emotions make customers want to connect with you, they want to be part of your story and therefore buy from you.

Say, for example, you are a deli owner. A scenic image of you in your store placing some deliciously looking fruit on the shelf could give people a sense of feeling local and at home, enjoyment, deliciousness combined with self-care, health, quality, and luxury.

Seeing the picture makes them feel good because it triggers their dreams – and the best thing: They feel inspired to bring that dream into their reality by connecting with your brand and buying your product or services. Because people don`t buy products or services, but they buy dreams, hopes, solutions, convenience, ideas,… – they buy whatever your product or service is going to make them FEEL.

Cinematic, storytelling pictures
create a mood, and this triggers emotions.

Emotions make customers want to connect with you, they want to be part of your story and therefore buy from you.

“People buy from people.”

(Garrison Wynn in “The Real Truth About Success”)

“Website users pay close attention to photos that show real people who actually work at the company. In contrast, users ignore stock photos of generic people.” (Nielsen Norman Group, scientific study )

Showing yourself and your team instead of hiding behind standard stock photos will make you way more trustworthy and relatable in the eyes of your clients.

“People
buy from
people.”

(Garrison Wynn in “The Real Truth About Success”)

"People buy from people."

(Garrison Wynn in “The Real Truth About Success”)

Showing yourself and your team instead of hiding behind standard stock photos will make you way more trustworthy and relatable in the eyes of your clients.

“People form a long-lasting opinion in less than

second.”

(study by Gitte Lindgaard)

“People’s average attention span dropped to 8 seconds.”

(study by Microsoft)

Don`t waste your chance by presenting unprofessional, poor imagery! Instead, captivate people with cinematic, professional Photographs that spark interest, draw people in and leave them wanting more.

“People form a long-lasting opinion in less than

second.”

(study by Gitte Lindgaard)

“People`s average attention span dropped to

8 seconds.”

(study by Microsoft)

Don`t waste your chance by presenting unprofessional, poor imagery!

Instead, captivate people with cinematic, professional Photographs that spark interest, draw people in and leave them wanting more.